Utah’s premier daily newspaper, and Pulitzer prize winning source of journalism, gets a rethink.
In a sea of “fake news”, it’s an honor when your local newspaper known for it’s forward thinking journalistic integrity asks you to help them and their community. WLS concepted and designed a versatile grid system and digital rebrand while also engineering an entirely new front end to be implemented into Jeff Bezos’s new publishing product Arc run by the Washington Post.
Creating a dynamic grid that works on all devices is status quo these days but doing it for a news agency, tied to an advertising model and future proofing their mobile solutions holds unique challenges. With a mobile first approach and a strong focus on content readability we re-invigorated the staid industry with a design that provided powerful imagery , layout flexibility, and solved for hundreds of content options with the ability for a unique daily design.
Journalism meets advertising.
WLS consulted to ensure that the advertising platforms responsible for much of the Tribune’s ad revenue continue to generate income while preserving a journalism-first approach. Through testing and optimization and the support of the ARC platform we dramatically improved page load times, and overall site performance.