Adobe Digital Marketing Study
Data meets marketing to quantify digital experience.
For Adobe’s 2017 Digital Marketing study WLS built a ground breaking experience with the concept of trail running as the key analogy. From a stylized green screen shoot we built a creative language to communicate a complex set of data that describes the current digital marketing pulse.
Welikesmall built a unique set and environments that were lit with color contrasted gels, and yielded a stunning look for our model that translated to the rich atmosphere created in site. These assets were then color corrected and composited into environments with custom animation layered in to create depth and composition.
Running On Experience.
Adobe looked to 1,165 digital marketers to explore and define current trends and priorities in digital marketing. Initial storyboarding envisioned us creating a mobile site and app that spoke to Marketing departments utilizing a clean, friendly aesthetic that designated sections and information into gradient based colorways. Each area was to have it’s own refined look, and allow various target audiences to drill down into the marketing data that was pertinent to them. With the target goal of producing downloads for the report.
Hit Your Stride.
Adobe looked to 1,165 digital marketers to explore and define current trends and priorities in digital marketing. From that data, WLS designed, produced, shot, and built the story of how successful businesses today can utilize this same information to reach their own "runner's high."