The first personalized blog platform built to communicate Adobe’s thought leadership from Creative Cloud to Marketing Cloud to Document Cloud and beyond.
As the world leader in creative software, you’d think Adobe’s blog game would be on point. But, years of scattered publishing by fiercely independent bloggers had left them with over 150 separate company blogs. By our count, that’s about 149 too many. WLS helped clear the chaos by designing and developing a new, single channel that consolidated everything into a cohesive, user-friendly platform.
Adobe For You.
Taking cues from sites like Medium and Apple News, we wanted to bring the power to the people. A marketer, for example, might want to focus on the latest data analytics news, while a photographer would be keyed into creative trends. We created a unique tagging and publishing system to allow Adobe customers to pick and choose topics they want to follow. This gave the Adobe content team—which is publishing an average of 50 articles a week—an effective way to deliver content users truly care about.
One of our premier site features was a solution that gave Adobe the ability to create unique, branded collections. The Adobe team wanted to utilize the construct of a magazine with the flexibility of a large-scale publishing platform. To achieve that effect, we built tools to allow special groupings on the back end, dynamically building content pulled from a variety of channels. For example, we could take a photography article about using Quadcoptors and combine that with a technology article on the latest products to hit the market. This ability to create thematic concepts turns the idea of a traditional, static blog on its head.
Topics, Tags, and Products.
Complex information design with input coming from a multitude of sources is always a challenge. But, when your audience gets it, you’d better deliver. The WLS design team took that to heart and built a platform featuring flexible templates that allowed for a variety of customizations while maintaining a consistent look across mediums.
Articles Made to Read.
Building on a wealth of knowledge, our front-end team brought a refined approach to design. We implemented high-end readability across devices and beautifully subtle animation that breathed life into the site. Article sharing, liking, commenting, and bookmarking functionality is simple and omnipresent. The site is a joy to navigate and has cemented itself as a huge success for both the Adobe team and Welikesmall.