1912 Pike
The Work

Helping Starbucks share their true coffee story.


The world’s biggest coffee brand needed a voice in today’s coffee culture. As the Agency of Record for 1912 Pike, we created a dynamic platform to share content across cultures and mediums from social to site.
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W O R K
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1912 Pike: Not Just Another Blog. With a focus on creating a mobile-first initiative, and a centralized platform for education, entertainment, and engagement across all of Starbucks from social to site, WLS built a powerful new media property for Starbucks.
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R E E L
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Content is King. The team at WLS partners closely with Starbucks to construct the strategy and direction of cinematography, photography, story-telling, snackable content, and the written voice. Our content team works to produce various high profile executions.
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S I T E
D E S I G N
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D E S I G N
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We have developed an amazing passion for both coffee and food that I am proud of, and I believe it gives us a unique perspective. Coffee and story-telling belong together.

Michael Kern
ECD, WLS
View our process.
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