The world’s biggest coffee brand needed a voice in today’s coffee culture. As the Agency of Record for 1912 Pike, we created a dynamic platform to share content across cultures and mediums from social to site.
1912 Pike: Not Just Another Blog.
With a focus on creating a mobile-first initiative, and a centralized platform for education, entertainment, and engagement across all of Starbucks from social to site, WLS built a powerful new media property for Starbucks.
Content is King.
The team at WLS partners closely with Starbucks to construct the strategy and direction of cinematography, photography, story-telling, snackable content, and the written voice. Our content team works to produce various high profile executions.
We have developed an amazing passion for both coffee and food that I am proud of, and I believe it gives us a unique perspective. Coffee and story-telling belong together.
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