Jordan Wall
The Work

Jordan installation throws down for the fans at All-Star weekend.


Air Jordan challenged WLS to make the brand the star of the 2014 NBA All-Star Game. We did it by creating a social aggregator that took all the love celebs, fans and blogs were giving to the brand’s shoes (worn by stars like CP3 and Melo on All-Star weekend), and piping it into Jordan retail spaces around the country. All in real time, and controlled by the user.
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Bringing an installation to life. We utilized low-cost high end HDTV's for display purposes in multiple markets and coupled them with Apple TV's and an internet connection. Then built a powerful API coupled with firebase that allowed any mobile phone to contribute and curate the wall dynamically. Storing and syncing social data in realtime to five locations across the United States made things interesting. Finally, it was all tied together with an edgy branding and motion design package that is uniquely Jordan.
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W O R K
Display Locations + Oregon + New York + Chicago + New Orleans + Los Angeles
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S P O T
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NBA All-Star Weekend Takeover. One of the first stops for the Jordan Wall was New Orleans. Debuting during the All Star game Welikesmall in conjunction with Jordan took over the Bourbon Street Foot Action. Transforming 2000 square feet into a digital haven. Our Jordan wall was accompanied also by hyper-realistic holograms of Jordan Brand athletes and the chance to design your own Jordan shoe with members of the brand design team.
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Incorporating the Firebase realtime API allowed users to walk up to our installation and control it by simply taking out their smartphone and going to the URL.

Kyle Cummings
Senior Developer, WLS
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