Refocusing a drink brand from product to lifestyle.
Evolution Fresh had an incredible product but little in the way of a brand when they came to WLS. Working directly with their team, we set out reimagine what their brand could be, evolving from selling a niche drink to becoming a lifestyle brand. By putting the user first in everything we did, they became the leader in the cold-pressed juice category.
What makes Evolution Fresh unique is truly their authentic heart-felt approach to everything.
From sourcing ingredients to making juice to the desire to help create transformative change for the good in people’s lives, it is inspirational working with their team. They are a brand that puts their beliefs in doing the right thing first. Our goal when building the site was similar, we often asked ourselves “how do we put the user first?” This translated into a visually stunning site with a very simple subtly intuitive interaction pattern. The cornerstone of the site was the concept of the Almanac. A place users could go to dig into recipes, articles, and recommendations which complement the social marketing initiatives that continue to be developed.
Let's Tell A Story
In addition to producing digital deliverables we are responsible for creating timely content and determining it’s strategic delivery. Including cinematography, photography, interviews, articles, and partnerships.
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