The Course Curator: Amex enhances US Open experience with digital concierge for fans.
Amex is all about customer service, and wanted to improve fan experiences at the US Open. Working with Momentum Worldwide, our challenge was to create a valuable digital experience in an environment where cell phones are banned. Together we created The Course Curator, a custom RFID platform that let fans track their favorite players’ locations, get instant updates, and tips on everything from how to play holes to where to stand for the best views.
Making sport digital.
Everything started with one simple observation: “Cell phones are not allowed at golf events, so how could American Express elevate an attendee's experience.” With this top of mind we derived a new solution and tool, a live map to tracks players and stats on course, allowing users to reach out to their social networks, give insight into the latest news and events, teach how the holes may be played and more. Additionally, users were given an RFID card and printed lanyard guide with their players and course info that could be scanned and updated from select locations around the course.
History and visuals.
The USGA partnered with Amex, and commissioned our team to build a historical timeline to tell the story of past Presidents, and how golf and politics were implicitly intertwined. We also built a number of large displays throughout the venue powered by IBM’s sports datafeed allowing people to get up to the minute rankings, results, and weather.