Inside Adobe Summit
The Work

Creating the world’s first live Virtual Reality event.


Adobe Summit is huge. There’s no way to experience it all. Or there wasn’t, until we created a VR experience that let attendees be everywhere at once, virtually.
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Installation, VR lights, Action. 360° VR is the new hotness in experiential marketing, so for the Adobe Summit conference in Las Vegas, WLS built the first live Google Cardboard VR event experience. Throughout the event, attendees received live updates from the show via 360VR, letting them experience more Summit and more Vegas than ever before.
Showcasing Las Vegas and Adobe marketing is a huge highlight of Summit for me. VR is a massive playground that is only going to help us broaden our efforts in creative solutions.

Chad Warren
Adobe
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Adobe